a new leaf

>> 4.20.2009

Well the cat's finally been let out of the bag in grand fashion.

Tom Lewand introduced the Lions' new logo, wordmark, and uniforms today amidst chants of "Don't draft Staf-ford" and "Curr-y, Curr-y".  Lewand played with the crowd, asking if they were chanting for Jason Smith, insisting they were chanting "Barr-y, Barr-y", etc.  Tom Kowalski came away from the event thinking the Lions are going to draft Stafford, thanks to some comments he made at the post-event presser.   Me?  Well,  I went out to my local Dunham's and took a look-see for myself:


Personally, I love the look.  Simple, clean, classy . . . from a distance, there's really not been a change.  On TV, the Lions will still look like the Lions.  Note the detailing, though, around the numbers.  The little notches that echo the new "Lions" wordmark--itself incorporated just above the front numbers.  Like the new logo itself, the uniform redux was done with the utmost taste and class.  It's a significant upgrade, beautifully executed, with zero percent of the franchise identity lost.

Unfortunately, all that was available at Dunham's were Kevin Smith and Megatron home unis.  The manager said there were "two different styles of white uniforms still coming" (!), but for now that's it.  There were a smattering of yawn-inducing T-shirts in both men's and women's sizes, and black hoodies with nothing but the new Lion dead center up front.  No hats, no polos (I was hoping to snag one and come back to work), no nothing else, just one rack of clothes.  A very good friend of mine manages the Lids hat store in the same mall, and he says he has the hats--but they are on double-secret probation, he's not allowed to even open the box until after the draft . . .

Once again to Tom Lewand and the Lions' staff, a hearty kudos.  I'll be waiting until Sunday to buy my Curry jersey . . .

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The game is afoot

>> 4.19.2009

Well Martin Mayhew, Tom Lewand, and the fine folks at Octagon Football must have gotten my letters, because yesterday the Lions brass flew Andy Ross and Michael Sullivan in to begin talking contract.  Ross and Sullivan were invited onto the sidelines to watch practice, which is interesting.  As Dave Birkett points out in a great wrapup of yesterday's minicamp workouts, what this means is that the Lions want to be seen negotiating with Aaron Curry's representation.  The fact that they are also negotiating with Matt Stafford and Jason Smith's representation, with far less fanfare (Mayhew even declined comment when asked if he was also talking to Tom Condon, Stafford's agent), underscores to me that they know the fans want Curry, and they want them to think there's a chance.  Either that, or they're trying to convince other teams that Curry's candidacy is heating up; pulling the switcheroo I've been postulating for weeks.  Two easy steps to creating a trade market for the 1.1: convince everyone that Stafford is a mortal lock--then shortly before the draft, leak that you've nearly got Curry signed.  A team in the 1.3, 1.4, 1.5 area that was already getting Aaron Curry jerseys printed up will be scrambling, and the Lions can finally slide back a few spots, get a very good player, and save themselves like $8M guaranteed over the life of the deal.

I hate it.  Sign Curry! C'mon Ross and/or Sullivan!  Negotiate like you've never negotiated!  Come in low, make your client the first #1 overall linebacker in 20 years, and reap the marketing benefits like crazy!

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an open letter

>> 4.16.2009

Messrs. Mayhew and Lewand--

You, gentlemen, are fully cognizant of the task you have at hand.  You figuratively hold the keys to an NFL franchise, the Detroit Lions--an organization worth, perhaps, a billion dollars.  You literally have hundreds of people in your employ, and many thousands of people indirectly rely on your success for their family's meal ticket.  On an even broader scope, millions of people over the past seventy-five years have invested their time, emotions, and money in following and supporting your organization--season tickets, single-game tickets, club and luxury suites, parking, concessions, hats, shirts, jerseys, flags, banners, stuffed animals, etc.  Of course, none of this is anything you aren't keenly aware of.

As you also know, hosting the Final Four in Detroit--with Michigan State in it to the finish line--was not only a great psychological boon to the people of Michigan, it provided a tangible economic boost to the city of Detroit.  However, as many pointed out, this was fleeting; a wonderful moment in time that can be hung on a wall--but won't pay the bills.  You, gentlemen, hold the power to generate that same kind of goodwill and rejuvenation on an ongoing basis.  With the on- and off-field renaissance of the Detroit Lions, you can bring that celebratory atmosphere back to Ford Field from autumn through winter.  You can create joy, create jobs, and create a legacy for yourselves as foremen of the rebuilding of a city.

The first overall pick of the NFL draft becomes, for good or for ill, the avatar of that franchise.  For years, the success or failure of the franchise that selects first will be chained--on the field, in the ledgers, and in the mind of the public--to the success or failure of that player.  In interviews and commercials, on the field and off, whomever you choose with that first overall pick will wear the first face anyone pictures, and speak with the first voice anyone hears, when people think of the Detroit Lions.  This selection is absolutely crucial to your rebuilding efforts; there is no room for error.

When Jim Schwartz was introduced to the media as the new head coach of the Lions, he spoke about finding the "right person", not just the right position, to take first overall.  My heart rose when I heard that, because I believe he spoke the truth.  The franchise you two now control cannot afford to bind itself to the player with the best workout numbers or the most gaudy statistics--not unless that player is also committed to being as impressive in the locker room and in the community as he is on the field.  Of course, you two have each personally investigated every aspect of these young men to a far deeper level than I could.  Between the two of you, you've watched hours of film of these players, sat and broken bread with these players, watched them in public and private workouts, spoken with them many times . . . all I have to go on is their public faces: what their agents would like me know, and what the media have been able to find out.

That having been said, I know I speak with the voice of many, many fans when I say that Aaron Curry should be the cornerstone of the new Detroit Lions.  His heart, his desire, his character, and his selflessness are all well documented.  His bringing a 12-year-old leukemia patient along with him to the draft is a perfect example of what the #1 overall pick should be to this franchise, to this city, and to this state.  His deferring of his NFL dream one more year, with his family facing homelessness, so that he could go back to school and ensure he'll be able to take care of that family for generations, proves that his priorities are in exactly the right place.  His leading a basement-dwelling Wake Forest team to the ACC championship proves he knows exactly what it means to be the heart and soul of a resurrected football team.  His once-in-a-generation combination of size, speed, agility, desire, and intelligence will immediately bolster a Lions' squad that was, just last season, arguably the worst NFL defense ever assembled.

Not long ago, the Lions' players were well known for being great leaders in the community, providers who put down roots in Detroit, and gave back to the city as much as the city had given them.  As you know, Robert Porcher won the NFL's Walter Payton Man of the Year award multiple times; Aaron Curry will surely follow in his footsteps.  Look out the window, gentlemen; read the papers on days when they can afford to be printed.  On the heels of the news that Michigan again leads the nation in joblessness, it would speak volumes about the class, the character, and the priorities of the Detroit Lions organization to ignore the hype.  To ignore the pundits and the shellacked talking heads.  To ignore the common wisdom and the conventional thinking.  To forget value charts and stopwatches, "big boards" and salary slots.  To yoke your franchise to the shoulders of a bold young man who will help Lions fans to their feet, on the field and off, again and again and again.  To restore pride to the Lions.

To draft Aaron Curry.

Forever a fan,

Ty Schalter

http://www.thelionsinwinter.com

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