a new leaf

>> 4.20.2009

Well the cat's finally been let out of the bag in grand fashion.

Tom Lewand introduced the Lions' new logo, wordmark, and uniforms today amidst chants of "Don't draft Staf-ford" and "Curr-y, Curr-y".  Lewand played with the crowd, asking if they were chanting for Jason Smith, insisting they were chanting "Barr-y, Barr-y", etc.  Tom Kowalski came away from the event thinking the Lions are going to draft Stafford, thanks to some comments he made at the post-event presser.   Me?  Well,  I went out to my local Dunham's and took a look-see for myself:


Personally, I love the look.  Simple, clean, classy . . . from a distance, there's really not been a change.  On TV, the Lions will still look like the Lions.  Note the detailing, though, around the numbers.  The little notches that echo the new "Lions" wordmark--itself incorporated just above the front numbers.  Like the new logo itself, the uniform redux was done with the utmost taste and class.  It's a significant upgrade, beautifully executed, with zero percent of the franchise identity lost.

Unfortunately, all that was available at Dunham's were Kevin Smith and Megatron home unis.  The manager said there were "two different styles of white uniforms still coming" (!), but for now that's it.  There were a smattering of yawn-inducing T-shirts in both men's and women's sizes, and black hoodies with nothing but the new Lion dead center up front.  No hats, no polos (I was hoping to snag one and come back to work), no nothing else, just one rack of clothes.  A very good friend of mine manages the Lids hat store in the same mall, and he says he has the hats--but they are on double-secret probation, he's not allowed to even open the box until after the draft . . .

Once again to Tom Lewand and the Lions' staff, a hearty kudos.  I'll be waiting until Sunday to buy my Curry jersey . . .

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