mild franchise makeover: detroit lions toy truck edition
>> 3.24.2009
Thanks to Phil Zaroo of Mlive's Highlight Reel blog, we finally have the first honest-to-goodness leak of the real, true, actual logo. BEHOLD!
Okay, several things: A) this is a toy truck, and the picture is neither large nor high-resolution. Waxing philosophical over it is likely futile, since we can barely see it . . . of course, that won't stop me. 2) The simple addition of white accent lines contrasting one part of the lion from another do WONDERS. III) the new script "Lions" faintly echoes the old "Rinestone Cowboy" look that never made any kind of sense, yet looks completely new and meshes much better with the lion logo--though all those hours spent copying that script in third grade are officially wasted.
Now for the waxing: the first things that catch the eye are the waving white lines around the neck, delineating the flowing mane from the rest of the body. Near it is a curving white line, outlining the front shoulder. The front arms and paws are much more anatomically correct, and much more clearly separated from each other. The head and mouth are a hundred zillion times better, with an open mouth that is actually a mouth, exposed incisors, but not a sharklike maw full of teeth. Sleek, slanted eyes--just shaped whitespace, no detail--that appear aggressive without being excessive or anthropomorphic (like furrowed brows). There are some lines separating the legs and stomach, and that's it. Well, not quite it. The angle of the legs and body now look a lot less "leaping" and a lot more "rampant", as if Bubbles is lunging forward to strike, instead of jumping a hedge. The overall look really ratchets up the aggressiveness, without getting at all cartoony or exaggerated. The only issue I have is how well some of the detail will translate to sewn patches, like on ballcaps. Oh, and the "Silver Splat"--is that field of silver going to be a theme on the helmets or unis, or is that unique to the truck? I think the ghostly image of Ford Field laid out in the silver puddle points toward being a truck-only detail . . . I hope I'm right (UPDATE: I am, it's been pointed out that all the other teams' truck toys have this second-color blotch).
Now . . . let's see the uniforms.
101 comments:
This link takes you to what I saw bouncing around the internet for the new logo and uniform. This looks much more legitimate. Picks up some of the things we've seen on the semi (more detail on the lion to make it more menacing, new lettering) but goes with the addition of a darker blue while maintaining a small amount of Honolulu. I love it!
http://cdn3.sbnation.com/imported_assets/104800/3251978803_cc80d945ac_o.jpg
guarantee you those will NOT be the new uniforms. i don't like them anyway. the uniforms are fine as they are, but i think, like BEAST [i refuse to call him bubbles anymore], the modifications will be minimal.
really am curious to hear what schwartz/maywand have to say about it esp since nfl shop has pulled the link and pic off their site.
wish they would have added a little more black to the logo, but i still think it's much better than the original.
coincidence that exactly 6 months to the day since millen was fired, the nfl 'accidentally' leaks the new logo? food for thought.
This logo really isnt that bad.... It could be so much worse. I just hope the jerseys arent overdone and tacky.
Ty, I noticed you removed my comment from yesterday. I was just sticking up for you man.
www.NFLdraftblogger.com
Anon 1--
That's the Matt Zelley submission to the Detroit News fan-designed logo contest. He's a professional graphic designer (http://www.zelleydesigns.com), but his connection to the Lions is no greater than you or I. I am intrigued by his concept, but I'm not sure there's a good way to do Honolulu Bule in combination with a darker blue or grayer blue without encroaching on the Titans' or Seahawks' color schemes.
I am 99% sure that that IS the new logo. It was posted on NFL.com, it matches all the rumors, it matches the MS Paint sketch someone who's seen it drew. I think it's the perfect balance between respecting the image of the franchise and bringing it up to date.
Peace
Ty
Anon 2--
I agree, I liked the black outline and I think they could have used it more, or maybe silver instead of white? It almost looks like the team colors are Honolulu Blue and white . . . that's all nitpicking compared to the travesty it COULD have been.
Peace
Ty
David M--
I think that this was probably the best we could have hoped for--none of the clean-sheet redesigns I've seen proposed have appealed to me nearly as much as this one.
I tried to make this clear in my last comment on the thread: I really appreciated--and still appreciate--all the comments of support. The thing had run its course, and I saw no reason not to wipe the slate clean and go forward.
Peace
Ty
ty - i wasn't saying that it wasn't gonna be the new logo, i was saying that matt's uni design will NOT be what the lions are wearing this year.
i agree that it's pretty much a foregone conclusion that the 'leak' is in fact the new logo, but i still wanna see what the uniforms are gonna look like. i'd imagine they'll pretty much be on par with the new logo. don't like that dark blue either. would much prefer the black with the hono blue and silver.
TT--
First, sorry I didn't see your comment earlier. Second, sorry, I must have misunderstood you the first time around!
Yeah, if you see the style sheet I re-posted from Pride of Detroit, the new logo is in fact the one we saw on the truck. I think the cleaned-up striping is gonna look great; I guess it remains to be seen. The Honolulu blue is exactly the same--the style sheet even has the hex code for Web representation, and it's EXACTLY the same blue I was already using on titles, etc.
Peace
Ty @ The Lions in Winter
no worries, mate. keep up the great work.
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